![]() ET) continues to average the greatest number of viewers on cable news in the 4 p.m. In terms of programming, Deadline: White House remains a bright spot for the network. The average impressions for July 2021 (Nielsen Live + Same Day data): MSNBC continues to out-perform CNN in all dayparts when it comes to average total audience, but remains third behind both Fox News and CNN among adults 25-54, the demo that matters most to advertisers of news. The network slipped -24% in average total primetime viewers, -57% in the primetime demo, was down -17% in total day viewers and -51% in the total day demo. Not great, particularly when it came to adults 25-54. ![]() How did MSNBC fare relative to four years ago (July 2017). One should also factor that into the mix when analyzing the significant decline from July 2020. All of the cable newsers are down year-over-year (for obvious reasons), and Rachel Maddow’s Jinterview with Mary Trump earned the largest audience in show history (5.23 million viewers). The network fell -37% in average total primetime audience, -44% in A25-54 primetime audience, -36% in average total day viewership, and was -41% in the total day demo from vs. On the downside, MSNBC shed viewers from July 2020 and July 2017. That’s +1% in total viewers, and +4% in the demo vs. In total day, MSNBC averaged 772,000 total viewers, and 103,000 viewers in the demo. That’s flat in total prime time viewers, and represents +1% growth among adults 25-54 vs. MSNBC, which marked 25 years on air in July, averaged 1.31 million total viewers in primetime, but just 168,000 adults 25-54 in the daypart. It was also the second-most-watched network on cable TV for the 5th month in a row, something unheard of for the left-leaning cable newser during the prior Democratic administration. MSNBC held steady in average total primetime viewers and saw slight growth among adults 25-54 from the previous month. media companies try to tell the bulk of their commercial inventory, often based on the number of viewers who see their various programs.The big three cable newsers rebounded in July 2021 after what had been a mixed June on the ratings front. Counting those viewers and adding them to the totals will be done through Nielsen, as the live streams will contain the same ad loads as their linear counterparts and can be made use of during the industry’s annual “upfront” market, when U.S. The Peacock move will serve up shows typically associated with a cable or broadcast network available to those who do not or no longer use traditional methods to watch video favorites. digital advertising is seen growing 9% in 2023, according to Magna, a media-research unit of ad giant Interpublic Group, “while linear advertising formats, more vulnerable to the uncertain economic environment, will erode by -4%.” adults said they got their news from a smartphone, computer or tablet “often” or “sometimes,” including 60% who say they do so “often.”Īd dollars are likely to follow some of that movement. A Pew Research study done a year earlier, meanwhile, found that 86% of U.S. ![]() adults who say they regularly get news from TikTok has roughly tripled, from 3% in 2020 to 10% in 2022. According to a 2022 study from Pew Research, for example, the share of U.S. Peacock spreads its news wings as more consumers are gravitating to other streaming-video sites for information. “With ‘Morning Joe’ and ‘Squawk Box’ live each morning, not to mention ‘Today’ for our Premium Plus users, we’re giving subscribers a new reason to start each morning with Peacock.” ![]() “We’re continuously exploring ways to expand Peacock’s premium live content, and creating this unique morning news hub powered by trusted sources across NBCUniversal is something only Peacock can do,” said Brian Henderson, executive vice president of programming, Peacock, in a statement.
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